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Riney Authors First Union Ads
Advertising in the financial services category often follows a predictable pattern and a boring stereotype–that banking is one big warm and fuzzy experience for consumers.
Better put away the cocoa: There’s a new guy in town.
Well, not exactly a new guy. The legendary creative director Hal Riney, chairman of Publicis & Hal Riney in San Francisco, has his own macabre take on just how cold and harsh the financial world can be.
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