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Cliff Freeman goes to extremes to get Budget noticed electrocution, hypothermia and vomit are among the misfortunes that take center stage in Cliff Freeman and Partners’ first work for Budget Rent A Car.
The client expects to spend $5 million in fourth-quarter media and $40 million next year on the campaign, which began last week with cable TV, print, radio and outdoor executions.
Five new TV spots open with a group of young Budget marketing executives devising incentives for consumers to choose the nation’s third-largest rental-car company.

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