Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Agency: TBWA/Chiat/Day, Playa Del Ray, Calif.
Creative Director: Jerry Gentile
Art Director: Scott MacGregor
Copywriter: Michael McKay
Producer: Kecia Benvenuto
Director: Peter Smillie /Smillie Films
Taking a breather from writing about the marketing biz, as I did from spring 1996 until recently, and from reviewing the “videogaming” industry in particular, it’s as if I’ve returned 100 years later, a regular Rip Van Sega.
Back in the day, man, like 1995, Sega was a powerhouse, with huge market share, advertising that outcooled Nintendo and a tagline, “Sega,” that reverberated like a samurai cry.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in