YOUNG GUNS: Youth is served in a creative free-for-all.
With coffee mugs in hand, 25 art director/copywriter teams from around the world have gathered to test their creative stamina and ability. The intimidating assignment in the Young Creatives Competition at Cannes? Develop an award-winning, pro bono print ad in a mere 24 hours.
The race begins just moments after the 20-somethings arrive, two days before the official festival begins, when they are briefed on the specifics of the daunting project.