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Sex, Studs and Deadly Sins

CANNES, France—Sexual preference was a hot topic at the 49th International Advertising Festival here last week. Some judges, particularly North American ones, would have preferred not to see the innuendo-filled, provocative Club 18-30 campaign from Saatchi & Saatchi, London, win the print Grand Prix at the Press & Outdoor competition.

“It’s easy sex jokes,” says U.S.

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