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advertising is a business. We all know that. But every so often it’s nice to step back and examine spots from a purely gut level without laboring over strategies, target audiences or some inane research results. These are the June ads–for better or for worse–that got my attention.
Fox Sports: A lot of commercials lead one way only to give you a surprise ending, sort of like a bait and switch. These spots for Fox don’t bother with that formula.
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