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Feature director John Woo (The Killer, Face/Off) wrapped his first commercial–a global Nike spot for Wieden & Kennedy. Shot in Brazil and Italy, the large-budget ad introduces a soccer shoe, the Mercurial. A huge soccer fan, Woo, working through A Band Apart, says the experience reminded him of his soccer-playing days as a child in Hong Kong.
Adweek: Why commercials?
Woo: I don’t want to stop working. I want to freshen my mind between films, and I want to learn.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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