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IDEA: Shooting a commercial is hard enough. But shooting one entirely underwater? Are you crazy?
Brazilian agency F/Nazca Saatchi & Saatchi decided it was doable, and would be a great way to advertise Skol's new Beats Senses beer. The idea was simple: The Beats Senses bottle has a deep blue color, and so a party scene underwater would be the perfect way to advertise it.
But the production of the 60-second spot was, of course, anything but simple.
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