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Long John Silver’s Rewards Doe-Anderson With Broadcast Share
ATLANTA-Long John Silver’s Restaurants of Lexington, Ky., revealed last week that it had expanded national broadcast creative duties for Doe-Anderson Advertising and Public Relations.
Doe-Anderson will now share responsibilities for the development and production of national broadcast advertising with Lowe & Partners/SMS in New York.
The $85 million Louisville, Ky., agency first handled point-of-sale advertising in selected markets for the fast-food chain. It was then given local television and billboard advertising assignments in selected markets as the restaurant experimented with new menu items.
“We did a lot of crash-and-burn work with Doe-Anderson,” said Bruce Hinton, senior director of public relations for the client.
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