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CHICAGO-Cramer-Krasselt will introduce “Digitize the Experience” as the new tagline for Zenith Electronics this week.
The $30 million effort, the company’s first advertising in roughly 15 years, includes print and television. One television ad features men in a nightclub emerging from a restroom with embarrassing wet spots on their pants. The spot concludes by revealing a giant Zenith television perched above the urinals. “You can’t escape the power of Zenith digital,” says a voiceover.
Television spots will air on national cable networks.
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