CP+B Trashes the

CP+B Trashes the Gap

Crispin Porter + Bogusky’s first spot for San Francisco-based Gap is a disaster. Literally, as the cinema ad depicts shoppers and employees tearing a Gap store apart. Directed by MJZ’s Spike Jonze, mayhem begins innocently enough when a man accidently drops a pair of pants he’s holding. But things escalate—people knock over mannequins and tear apart displays—until a woman drives her car into the store. Copy reads, “Pardon our dust, the all-new Gap is coming.” Executive creative director Alex Bogusky, creative director Andrew Keller, associate creative director Rob Reilly, art director John Parker and copywriter Evan Fry worked on the ad. It started running Aug. 5 in San Diego and Hartford, Conn. New Yorkers will get a chance to see the ad when it breaks Sept. 30.



Fuse Pulls Bunny Ad

The new Fuse campaign is tagged, “Amusing you in ways other things can’t,” but at least one group is not amused. The ads, by New York’s Amalgamated, show tongue-and-cheek ways people entertained themselves before Fuse. One ad shows someone frying things; another shows skateboarders trying to skate in an above-ground pool. The disputed ad depicts kids throwing rabbits with parachutes off a roof. It was pulled after Fuse received a complaint from the House Rabbit Society, a nonprofit group. “They thought it could be misinterpreted,” said Sandy Rubinstein, vp of marketing for Fuse, which had planned to stop running the ad soon anyway. Here’s another strange way to entertain yourself: Join a rabbit society.



In Brief

Downtown Partners in Toronto has added three staffers: senior art directors Linda Carte, 37, and Hylton Mann, 33, and studio manager Laura Spaldin, 40. … Tim Cawley, 34, has been named svp and group creative director of Hill, Holliday, Connors, Cosmopulos in Boston. He held the same title at Mullen in Wenham, Mass. … Brian Friedrich, 31, has been named evp, group creative head at Lowe in New York.