CP+B Plays Mind Games for Sprite

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

ATLANTA Coca-Cola next week begins a push for Sprite with a campaign from Crispin Porter + Bogusky that plays on the word “subliminal,” which in the ads is spelled “subLYMONal,” a reference to the soda’s lemon-lime flavor.

Tagged “Obey,” this will be the Miami-based shop’s first effort for the brand since it added the $40 million account last September.

The

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in