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ATLANTA Coca-Cola next week begins a push for Sprite with a campaign from Crispin Porter + Bogusky that plays on the word “subliminal,” which in the ads is spelled “subLYMONal,” a reference to the soda’s lemon-lime flavor.
Tagged “Obey,” this will be the Miami-based shop’s first effort for the brand since it added the $40 million account last September.
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