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ATLANTA The Zimmerman Agency has been awarded the advertising account of Costa Del Mar sunglasses without a review, the shop said.
Henderson Advertising of Greenville, S.C, previously held the account. The company hired Henderson in 2000 after a review that included seven undisclosed agencies.
Billings were not disclosed, but sources value the account at about $2 million.
The Tallahassee, Fla., agency will develop a campaign that is scheduled to launch early next year. It will include print and Internet advertising, public relations and promotions.
Costa
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