Costa Del Mar Sunglasses Go to Zimmerman

ATLANTA The Zimmerman Agency has been awarded the advertising account of Costa Del Mar sunglasses without a review, the shop said.

Henderson Advertising of Greenville, S.C, previously held the account. The company hired Henderson in 2000 after a review that included seven undisclosed agencies.

Billings were not disclosed, but sources value the account at about $2 million.

The Tallahassee, Fla., agency will develop a campaign that is scheduled to launch early next year. It will include print and Internet advertising, public relations and promotions.

Costa Del Mar, based in Ormond Beach, Fla., manufactures and markets high-end sunglasses.