Corona Offers Season's Greetings in 'Sandman'

DALLAS The Richards Group breaks a holiday TV spot Monday for Corona that is a twist from its “Miles away from ordinary” campaign.

“Sandman” opens with a bright blue sky and the sound of someone whistling, “Deck the Halls” in the background. As the camera pans down a snowman, it becomes clear it’s actually a sandman sitting on a beach, complete with Corona bottle caps for buttons and a Corona Extra in his twig hand. The camera then shows a man dangling a Corona from his hand as he whistles the last notes of “Deck the Halls.”