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A former employee of Houston Herstek Favat here has cast creative director Rich Herstek as a cackling psychopath in a radio spot for Cellular One of Vermont.
The 60-second commercial is part of a new broadcast and print advertising effort from KSV, formerly KSV Communicators, in Burlington, Vt., for client Cellular One.
The campaign was written by Buffy McCoy, who worked for Herstek for a couple of years at Houston Herstek Favat before being laid off this summer after the Boston agency lost several accounts.
McCoy wrote the part of the psychopath especially for her former boss, she said.
“It...

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