GOLDEN, COLO. - Newly named Coors Brewing Co. president-coo Leo Kiely III is moving to make the brewery more profitable in order to increase spe" /> Coors Cuts Costs for New Marketing Plan <b>By Jim Kirk and Kathy Thacke</b><br clear="none"/><br clear="none"/>GOLDEN, COLO. - Newly named Coors Brewing Co. president-coo Leo Kiely III is moving to make the brewery more profitable in order to increase spe
GOLDEN, COLO. - Newly named Coors Brewing Co. president-coo Leo Kiely III is moving to make the brewery more profitable in order to increase spe" />
GOLDEN, COLO. - Newly named Coors Brewing Co. president-coo Leo Kiely III is moving to make the brewery more profitable in order to increase spe" />

GOLDEN, COLO. – Newly named Coors Brewing Co. president-coo Leo Kiely III is moving to make the brewery more profitable in order to increase spe" data-categories = "" data-popup = "" data-ads = "Yes" data-company = "[]" data-outstream = "yes" data-auth = "">

Coors Cuts Costs for New Marketing Plan By Jim Kirk and Kathy Thacke

GOLDEN, COLO. - Newly named Coors Brewing Co. president-coo Leo Kiely III is moving to make the brewery more profitable in order to increase spe

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Coors announced last week it is out-sourcing its promotions and marketing previously handled in-house by its Integrated Marketing Resources Group. Insiders say that is only one of several things Coors is looking at to boost profits and increase its marketing firepower.
‘There are indications Kiely wants to spend more behind advertising and new products,’ said a Coors source.

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