Logan Launches TV for SMA Health Plan
NEW ORLEANS–Clarinetist Pete Fountain encourages elderly viewers to take note of SMA Health Plan’s Medicare program in television advertising that broke recently from Logan Marketing & Communications here.
Fountain’s performance at his New Orleans jazz club is featured in one of the TV campaigns that Logan created for the account, which industry observers estimate at $2 million.
The jovial reed player pitches SmartPlan 65, a Medicare HMO, to the New Orleans market through the rest of the year on TV, supported by radio, print and outdoor.
The commercial shoot involving Fountain coincided with the...