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NEW YORK The Concept Farm has landed creative duties on BMW Motorcycles’ estimated $7 million marketing services account, the client confirmed.
The client selected the New York independent after a review in which there were two other finalists: Brooklyn Brothers and the G2 unit of WPP Group’s Grey Global Group, both in New York [Adweek Online, April 17]. Final presentations took place last month at the client’s headquarters in Woodcliff Lake, N.J.
Concept Farm pitched with The Media Kitchen unit of MDC Partners’ Kirshenbaum Bond + Partners in New York, and Media Kitchen will handle media planning on the account, said Laurence Kuykendall, community and communications manager at BMW Motorcycles.
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