Conan O’Brien Taps Coca-Cola, Microsoft as Sponsors

Conan O’Brien’s new cable show, Conan, doesn’t debut until Nov. 8 but TBS is already reporting that some of America’s biggest companies are already onboard as major supporters, including Coca-Cola, Microsoft, AT&T, GM and News Corp.

But it’s not only standard television spots that the companies are locking in, reports the New York Times; some are getting more bang for the buck by also opting for related social media and mobile device marketing tactics and on-air product tie-ins that adhere to Conan’s off-beat style.

During the show’s premiere week, News Corp. and AT&T will showcase TV ads, and throughout the coming weeks, other companies, including AT&T and Microsoft, will have their products integrated into specific episodes.

General Motors may even give away a 2011 Chevrolet Cruze to a viewer within the next couple months. And the shows stars O’Brien and Andy Richter may soon personally deliver paid promo spots from the sponsors.

The Times reports that TBS, which is the No. 1 cable channel among 18- to 34-year-olds, is charging an estimated $30,000 to $40,000 for each 30-second commercial, which is close to the rates charged for similar spots on The Tonight Show With Jay Leno and Late Show With David Letterman.

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