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NEW YORK ConAgra Foods is eliminating WPP Group’s Grey and will re-assign those brands among its other roster shops, the client said.
Grey has been on the roster since 1991.
Sources said Omnicom Group’s DDB in San Francisco and Publcis Groupe’s Leo Burnett in Chicago would be the primary beneficiaries of the Grey business, but client rep Chris Kircher said no decisions have been made on where those accounts would move.
According to Nielsen Monitor-Plus, the client spent $25 million in U.S.
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