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Yahoo! introduced a paid-inclusion search program last week, while Ask Jeeves eliminated its version. Interestingly, the companies gave the same rationale for their decisions: to upgrade the consumers’ search experience.
And the tweaking continues, as companies take advantage of the burgeoning search market, which, according to Forrester Research, is expected to grow 47 percent to $2.8 billion next year.
Yahoo!’s paid-inclusion offering, or Content Acquisition Program, ensures participants their Web pages will be included in the portal’s search results.