COMING TO TERMS WITH WEB WORDS

Quick: What’s a cookie? Do you know what’s in a Johnson box? How sticky is it?
If these questions are familiar, but you fumble for exact meanings, perhaps a check of an online dictionary would help. That was the thinking of NetMarquee president Paul Baudisch after a meeting with potential clients in New York.
“We were spending a lot of time defining terms,” he said.
The Internet marketing company’s 18 staff members spent six weeks creating the list of words and meanings in hopes that clients will use it as a resource. The firm plans to add to the dictionary and accept emailed suggestions from visitors at www.net-marquee.com/glossary.
And for starters: cookies are coding on Web sites that enable visitors to be recognized when they return; a Johnson box in an email summarizes an offer and contains a hot link; and stickiness refers to the ability to retain the attention of online visitors.
–Lauren Wile