A huge gorilla pounds its chest. A guy at a game smashes a can against his head.
Yes, folks have been going all out for Einstein Moomjy’s warehouse sale.
Those images and others appear in two 15-second TV spots for the carpet, rug and furniture retailer, by The GFS/Lev inson Group, New York, a division of Goldberg Fossa. The work—the first TV spots to tout the client’s semiannual warehouse sale—broke last week; ads feature stock-footage clips humorously set to a persistent drumbeat.
“Moomsday is coming,” repeats a voiceover in one ad, as images of folks beating drums, the aforementioned gorilla (or fellow in a gorilla suit) and can-happy guy, among others, appear.
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