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After 14 years of working on a client list that ranges from Nike to Wells Fargo, Los Angeles agency Muse Cordero Chen & Partners has a branding message of its own. It recently sent out some 4,500 direct mail pieces that seem to suggest the shop is a victim of discrimination.
“A great idea doesn’t give a damn what color its parents are,” says the postcard-shaped foldout. Inside are illustrations of upside-down paper bags with eyeholes cut out, each bag representing a position at the shop.
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