Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Colle+McVoy has been tapped as lead agency by Dorel Industries for the company’s recreation and leisure segment, which boasts high-end bicycles and sports apparel brands like Cannondale, Schwinn, GT, Mongoose and Ironhorse.
Work from the Minneapolis shop will target consumers, bike dealers and sporting-goods retailers. C+M has category expertise, working on various apparel and outdoor/recreational assignments, such as Bikes Belong, Mammoth Mountain Ski Resort and the Recreational Boating & Fishing Foundation,
All told, Dorel’s recent annual ad spending has been in the $5-10 million range.
Andrew Coccari, CMO of global marketing at Dorel, said of the new shop: “Their consumer-centric focus toward building beloved lifestyle brands is tried and true and their appreciation for the dynamics and pace of this industry is unparalleled.”
The
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in