Cole & Weber Wins Broadcom

Cole & Weber/Red Cell has picked up creative and media duties for Broadcom Corp. following a review. The Seattle-based WPP Group shop bested Omnicom’s Doremus and independent Godfrey Q & Partners, both in San Francisco, and Dentsu’s Colby & Partners in Santa Monica, Calif. There was no incumbent. Sources pegged spending at $3 million.