Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
To help celebrate the company’s 80th anniversary, Cole Haan this month will unveil a campaign, “Lucky You,” in conjunction with the Magic fashion trade show in Las Vegas and Fashion Week in New York.
The New York-based clothing, shoes and accessories company, which is a division of Nike, is using a lucky penny as the centerpiece of its fall 2008 collection and as a symbol to raise consumer awareness of the “Lucky You” effort. Support includes bellybands around covers of September issues in the Cond
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in