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Leaf Inc., Bannockburn, Ill., which recently received a license to produce a new line of National Hockey League trading cards, breaks a new print campaign this week featuring spokesperson Mario Lemieux of the Pittsburgh Penguins to promote its Leaf Set brand.
Leaf signed the in-demand Lemieux to a three-year contract.
A teaser campaign breaks this week with the headline, ‘Miss the Premiere Edition of Leaf Set Hockey, and You’ll Suffer the Penalty.’

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