Coke’s Ripken Ad to Air Saturday

NEW YORK–Coca-Cola said it will air its Cal Ripken Jr. national TV ad Saturday but without the “Life tastes good” tag. Several ads were pulled or delayed by the soda giant in the wake of last week’s tragic events, including the Ripken spot. “We just didn’t feel it was appropriate,” said a company spokesman.

The Ripken ad for Coke Classic, from McCann-Erickson, N.Y., will be the first new spot from Coke since the events of Sept. 11. It shows the future Hall of Famer with his daughter Rachel in Oriole Park at Camden Yards reflecting on his baseball accomplishments.

Ripken, who is retiring from baseball this year, also will be the grand marshal Sunday at Dover (Delaware) Downs International Speedway for a NASCAR Winston Cup race renamed in his honor. Ripken will greet the drivers, take a lap before the start of the race and then wave the green flag to officially start the Cal Ripken Jr. 400.