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NEW YORK Coca-Cola worldwide CEO E. Neville Isdell today said the company will increase its global marketing expeditures by $350-400 million in 2005 and successive years.
Most of that money will be spent outside North America in high-growth markets such as Brazil, China, India and Russia, he said.
Isdell discussed the increase today in a presentation to Wall Street analysts. He laid out a plan he called “The Coca-Cola Manifesto for Change.” He promised global volume growth over the long term, a clear point of view in the company’s marketing, an increase in morale and cultivation of talent within the company’s ranks.
“This
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