Coke in VOD Pact

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NEW YORK Coca-Cola North America said today it has signed a two-year deal to promote its waters, juices, teas, energy and sports drinks and other products on ExerciseTV. The alliance begins Jan. 1.

ExerciseTV is a video-on-demand network currently available in more than 23 million homes via Comcast, Time Warner Cable, Cox Communications and Bresnan Communications.

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