Coke to Revamp Diet Coke packaging

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

NEW YORK–The Coca-Cola Co. is altering the packaging for its diet Coke brands to be unveiled first in the United States in early 2003 and then worldwide, the company said.

The changes affect diet Coke, Coca-Cola light, caffeine-free diet Coke, caffeine-free Coca-Cola light and diet Coke with Lemon. Coke’s trademark “dynamic ribbon” will return to the packaging of the diet and light lines for the first time since 1997, as well as the variation of its silver packaging.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in