Coke Loss Leads to 12% Cut at Wieden in Portland

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Wieden + Kennedy on Friday said it had parted ways with Coca-Cola, which resulted in layoffs at its Portland flagship office.

Wieden did not disclose numbers, but sources said 30 of Portland’s 260 staffers, or 12 percent, were let go as it braces for the loss of its $60 million Powerade and $25 million Diet Coke accounts.

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