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Wieden + Kennedy on Friday said it had parted ways with Coca-Cola, which resulted in layoffs at its Portland flagship office.
Wieden did not disclose numbers, but sources said 30 of Portland’s 260 staffers, or 12 percent, were let go as it braces for the loss of its $60 million Powerade and $25 million Diet Coke accounts.
In a statement, Dan Wieden said, “This is a very close-knit organization and the only consolation is that these people released today are some of the brightest in the industry and should have no trouble being snatched up.”
Sources said those brands are headed to Interpublic Group of Cos.
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