Coke to Hear Ideas on Classic Brand

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NEW YORK Coca-Cola, which said its second-half earnings will decline, is preparing to meet with at least three agencies to hear ideas on how the company can better leverage its Coke Classic brand in international and domestic campaigns, sources said.

Coke said earnings per share for the second half of 2004 would be between 77 cents and 82 cents, compared with 88 cents per share during the first six months of 2003.

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