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ATLANTA Coca-Cola plans to turn Times Square green Tuesday as part of the company’s launch of its new Coke with Lime, which hits stores the same day, the company said.
The giant Coke sign in New York’s Times Square will be changed to green, more than 5,000 lime green balloons will be released and samples of the new drink will be available throughout the Broadway and 42nd Street area.
The launch is supported with a new 30-second television spot that will debut on the March 7 American Idol on Fox.
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