Coke to Distribute Rockstar Energy Drink

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NEW YORK The Coca-Cola Co. said it and bottler Coca-Cola Enterprises have entered into a distribution agreement in North America with Rockstar Inc. to distribute Rockstar Energy Drink. The agreement covers the U.S. and Canada but excludes the Northwest U.S. and Northern California.

Coke already makes its own branded energy drink called Full Throttle, advertising for which is handled by independent Mother in New York.

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