Code and Theory Brings Brands Into the Present From a Century-Old Space

It’s fitting that the shop that gave a digital face-lift to some of media’s most legendary brands—Vogue among them—chose an office space with historic roots. Code and Theory’s New York HQ, in a Joseph Astor-built landmark, includes the building’s original library (dating back to 1913) and once housed Andy Warhol’s Interview magazine. “The main idea was to peel back the layers and do justice to the unique building itself,” said partner and global CMO Chris Hayes. “Certain things we could change, like removing a drop ceiling that had been installed at some point through the years. Others we couldn’t touch, and didn’t really want to—such as the original wood molding around the window frames. We looked for simple ways to highlight those elements, like the backlighting around the windows.” The result is an open and yet cozy environment for more than 200 employees—and their dogs.

1

Golden Gods

Even with a shelf full of industry awards, the agency says it is prouder of measurable results for its clients. 

2

Brand Loyalty

There’s nearly always something being shot, filmed or pinned to the mood board for client Maybelline. 

3

Dogs Welcome

Four-legged friends are welcome here.

4

Sticky Thoughts

Post-its are a common sight around the office. “We tend to be visual thinkers,” said Hayes. “We were the kids doodling in the back of class growing up.” 

5

Original Bones

The building’s original library was converted into a conference room. The agency hosts a monthly “Lunch and Learn” series where employees share ideas on curated topics.

This story first appeared in the Aug. 17 issue of Adweek magazine. Click here to subscribe.