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College kids drink plenty of soda. So perhaps it makes sense that Coca-Cola has become the first company to partner with UPromise, a startup from former Boston agency executive Michael Bronner designed to help families save for college and to assist companies in building brand loyalty.
Details of a letter of intent signed by Coke and UPromise were not disclosed. It is expected that Coke products will be sold through the UPromise program—either online or offline—once UPromise officially debuts in October.
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