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DETROIT A coalition of 23 consumer and advocacy groups Thursday sent a letter to the chairman of the Federal Communications Commission, proposing an action that would force the agency to listen to public concerns over advertising.
In the letter to FCC chairman Kevin Martin, the coalition argues that the lines are blurred between TV programming and advocacy, which includes such practices as product placement and product integration. It asks that the commission adopt a Notice of Proposed Rulemaking rather than a Notice of Inquiry, which was advocated by advertising trade groups in December.
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