Clorox completed its four-month-long creative agency review on Tuesday by sending its global account to FCB and its specialty brands business to mcgarrybowen.
The two shops beat out Venables Bell & Partners and DDB as the client ended its relationship with the latter agency after 20 years. As part of the consolidation, the company will no longer work with Swirl, Critical Mass and Baldwin&, each of which handled separate aspects of Clorox's portfolio.
"Throughout the review process, there was a clear, shared ambition about what was possible for these brands," said FCB global CEO Carter Murray. "Clorox is a gem of a partner, and we are thrilled to now be working with them around the world."
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