CLIO Video: Barry Manilow

LAS VEGAS “I learned the most about music working in the jingle industry. It was the best music college I could ever imagine.”

That’s what Barry Manilow said Thursday at the 50th anniversary CLIO Awards in Las Vegas, where the legendary pop composer and entertainer was presented with an Honorary CLIO celebrating his early career as a jingle writer.

Manilow’s commercial work for Band-Aid might be his most famous. Indeed, his bouncy tune for the brand became indelibly stuck in the minds of a generation.

“I wrote it in one pass,” Manilow revealed in this exclusive video interview as he explains how he honed his mega-hit song-craft by creating brief but unforgettable ad melodies.

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