CLIO to Fete Goodby and Silverstein for Lifetime Achievement

The CLIO Awards will honor Jeff Goodby and Rich Silverstein — co-chairs and cds of Goodby, Silverstein & Partners — with its lifetime achievement award during the 51st annual CLIO ceremony in New York. (Goodby is in foreground of photo at right.)

The CLIO lifetime achievement award recognizes the outstanding and ongoing contribution of individuals who lead the industry.

Adweek recognized the San Francisco-based Omnicom shop as “Agency of the Decade” in its “Best of the 2000s” feature last December. Its breakthrough work for clients like Nintendo (“Wario Land: Shake It!”), Sprint (“The Now Network”) and Doritos (“Hotel 626”) has won the agency the highest accolades from the creative industry, including “Digital Agency of the Year” at Cannes, and the first “Interactive Agency of the Year” at The One Show, both in 2009.

“I am particularly honored to be receiving this recognition not only while I’m still alive, but still working every day,” said Goodby. “I want to thank everyone at CLIO and also thank Rich, who has made me do things over and over until they actually got pretty good.”

Fast Company recognized the shop as one of the top 10 most innovative companies (by industry) last month, noting its award-winning work for the Comcast “Rabbit” spot, and the new additions to its roster of clients, including eBay and Yahoo. In 2009 alone, Goody, Silverstein won four Effie Awards, two D&AD Yellow Pencils, 11 Cannes Lions, four Webby Awards and was also inducted into the CLIO Awards Hall of Fame for the California Milk Processor Board’s “Got milk?” spot titled “Aaron Burr.”

“When Jeff and I worked for Hal Riney we won our first CLIO,” said Silverstein. “It was for the Oakland A’s ‘Billy Ball’ campaign and it was the most meaningful award we’ve ever won.”

Online CLIO registration and venue information will be announced soon. For more information, visit

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