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NEW YORK Deutsch, Wieden + Kennedy and Taxi have decided to develop campaigns for clients Revlon, Sharp and Covenant House, respectively, as a part of MSN’s inaugural Creative Connection Program.
The program, which kicked off in June, is MSN’s “friendly challenge” to traditional creative directors to develop groundbreaking online work [IQ Daily Briefing, June 18]. To aid the effort, the Microsoft-owned property is giving creative directors from three agencies free rein to craft a campaign, using premium MSN inventory as their canvas.
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