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Given the “what have you done for me lately”‘ attitude of modern sports fans, it’s risky for a team to promote itself this year by focusing on the swell things it did last year. As such, this spot for the Cleveland Indians is
smart to give a fan-focused twist to its look back at last year’s playoff triumph over the Yankees. Using video of the famous “bug game,” it shows the visiting Yankees being flustered by the insects while the hometown Indians remain stoic.
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