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BDO West lampoons the pretentiousness of other bottled water brands in a new campaign for Aquafina breaking today.
The agency is attempting to carve out a unique position for the Pepsi-Cola bottled water division with the tagline, “Pure water. No attitude,” in its first campaign for Aquafina. The Los Angeles shop won the business last October from Ogilvy & Mather, New York.
One 30-second TV spot (shown here) opens with an athlete in the midst of a workout that pushes his body to the limit.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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