Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
CHICAGO Interpublic Group’s Carmichael Lynch has merged its interactive and relationship marketing units into one division, CL Interactive and Direct.
Melody Lentsch, the Minneapolis shop’s former director of interactive, will head up the unit as director of CL ID. The shop also hired Bruce Marsh, formerly creative director at Euro RSCG in New York, as creative director of CL ID.
“The most successful marketing campaigns are equal parts smart and daring,” said Lentsch in a statement.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in