CL, Harley 'Ride' Into Summer Olympics

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

CHICAGO Harley-Davidson will break a new television spot later this month to air during cable coverage of the Olympic Games, according to Carmichael Lynch, the company’s agency.

The commercial from the Interpublic Group shop in Minneapolis continues in the same vein as a spot earlier this year, in which a man at a gas station discusses how he chose to buy a dinette set rather than a motorcycle. The new spot shows a man admiring a parked Harley from a curb.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in