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BOSTON Building on new-business momentum it enjoyed for most of last year, independent Cramer-Krasselt in Chicago has been selected as lead agency by financial services firm Edward Jones following a review.
The client spends about $35 million annually on ads, per Nielsen Monitor-Plus.
Select Resources International managed the review process for the client, which also considered finalists Kirshenbaum Bond + Partners in New York (an MDC Partners shop and the incumbent since 2004) and TM Advertising in Dallas, a unit of Interpublic Group.
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