Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
DALLAS AT&T expects to drop the Cingular brand when its merger with BellSouth is completed sometime before the end of the year.
But the company has not indicated whether it would seek a new agency to rebrand the wireless communications division under the AT&T banner or add it to the workload of current roster shops GSD&M and Rodgers/Townsend. (AT&T said in March that the Cingular name would be discontinued. It would not comment on how it would be advertised or which shop would do the work.)
“I’m
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in