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The Coalition for Innovative Media Measurement announced a cross-platform media research project Tuesday (Aug. 10) that could lead to the launch of a new syndicated multi-media measurement service.
The project is based on a research service used in the U.K. called IPA TouchPoints, which provides the British media industry with a single source of planning data across TV and out of home video, radio, print, online and mobile.
To bring the research service to the U.S.,